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There may only be one sure-thing in starting your own business, and that is that you will not get a loan without a complete business plan. No plan - no loan - no business.

Here, from the U.S. Small Business Administration, is a suggested outline for a business plan that should get any lender reaching for their back-pocket.

Elements of a Business Plan

  • 1. Cover sheet
  • 2. Statement of purpose
  • 3. Table of contents

  • I. The Business
  • A. Description of business
  • B. Marketing
  • C. Competition
  • D. Operating procedures
  • E. Personnel
  • F. Business insurance
  • G. Financial data

  • II. Financial Data
  • A. Loan applications
  • B. Capital equipment and supply list
  • C. Balance sheet
  • D. Breakeven analysis
  • E. Pro-forma income projections (profit & loss statements)
    • Three-year summary
    • Detail by month, first year
    • Detail by quarters, second and third years
    • Assumptions upon which projections were based
  • F. Pro-forma cash flow
    • Follow guidelines for letter E.

  • III. Supporting Documents
    • Tax returns of principals for last three years
    • Personal financial statement (all banks have these forms)
    • In the case of a franchised business, a copy of franchise contract and all supporting documents provided by the franchisor
    • Copy of proposed lease or purchase agreement for building space
    • Copy of licenses and other legal documents
    • Copy of resumes of all principals
    • Copies of letters of intent from suppliers, etc.
  • Need some help with that?
    Breakeven analysis? Pro-forma cash flow? Feel like you might need to hire an MBA to help you write a good business plan? Well, save your money, because the SBA offers plenty of FREE business planning help.

     

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