In charges filed on April 27, the FTC claims that Nutraceuticals International and Stella Labs not only made false claims about hoodia’s weight loss and obesity fighting qualities, they also falsely claimed that hoodia was, in fact, the native African plant Hoodia gordonii, which it was not.
In its advertising claimed by the FTC to be false, Nutraceuticals and Stella Labs claimed that its product hoodia “enable consumers to lose weight and suppress appetites; that it was scientifically proven to suppress appetite, resulting in weight loss; that it was clinically proven to reduce caloric intake by 1,000 to 2,000 calories per day; that it was derived from South African Hoodia gordonii; and that hoodia was an effective treatment for obesity,” all of which, says the FTC, it will not do.
In filing its action, the FTC is asking the court to bar Nutraceuticals and Stella Labs from future deceptive advertising of hoodia, and to make them forfeit to the government any profits made from the false hoodia advertisements.
The FTC’s charges against Nutraceuticals International and Stella Labs were filed in the U.S. District Court, District of New Jersey, Civil Action No.: 2:09-cv-01262-WJM-CCC.