UPDATE: The CALM Act became fully effective and enforceable on December 13, 2012. To file reports of violations, see: How to Report CALM Act Violations.
President Obama has signed a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.
The CALM (Commercial Advertisement Loudness Mitigation) Act, signed by President Obama on December 15, requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programs in which they appear.
"The country will now get the relief they deserve from the annoyance of blaringly loud television commercials," said Rep. Eshoo in a press statement. "Consumers will no longer need to dive for the 'mute' button during commercial breaks."
The law directs the Federal Communication Commission (FCC) to implement and enforce the commercial volume limitation regulation.
"The CALM Act, a pro-consumer measure signed into law yesterday by President Obama, will help lower the volume on TV commercials," said FCC chairman Julius Genachowski in a press release. "The FCC will now focus on implementing the law to give consumers back the volume control on their TVs."
Also See: Bill Silencing Loud TV Ads Moves Forward