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Robert Longley

Help NASA Improve its Website

By November 30, 2012

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The National Aeronautics and Space Administration (NASA) wants you to help it make its already pretty-darn-cool website even better.

Last upgraded in 2007, the NASA website has consistently been rated as one of the most informative, entertaining and popular U.S. government websites. For example, the landing of the Curiosity rover on Mars in August drew an all-time record of more than 15 million visits to the website, which hosted a stunning 1.2 million simultaneous live webcast streams during the landing.

But as NASA knows, in the world of websites, if you're standing still, you're backing up.

"The digital universe has changed significantly since we overhauled www.NASA.gov in 2007," said David Weaver, NASA's associate administrator for the Office of Communications in a press release. "Our focus now is to better integrate our web and social media efforts, while continuing to improve the site's overall look and feel and navigation capabilities. We welcome the public's input on how best to do this."

To get your input, NASA has set up a forum on Ideascale to allow users to submit, comment on and vote on ideas. Opened on Nov. 19, the forum has already garnered over 257 ideas that have received over 8,500 up-or-down votes from over 1,200 users.

One thing NASA is especially looking for are ideas that will help them give their website new features that respond to the public's love for accessing online information using smart phones. According to NASA, visits to their website via mobile devices have increased tenfold from 2011 to 2012 and now account for 10 percent of all site visits.

In addition, NASA wants to make sure its 1.3 million Facebook "likers," 3.1 million Twitter followers and more than 280,000 people in its circle on Google+ all know they can find more information on the website, and make the web audience aware there is a broader conversation going on via social media.

NASA will leave the forum open until Dec. 19, after which the agency will consider the suggestions and get down to work.

Also See:
NASA Says We're Headed for a Galactic Head-On
NASA Wants You to Behave on the Moon
No Money, No Moon, No Mars


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